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Does NextGen marketing come with a religion?
Whether you took a marketing course 20 years ago or are just about to graduate in marketing or any related field, the notion of the 4 Ps (i.e. product, place, price and promotion) must have appeared in...
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Christmas Countdown Calendar Madness
Oooh welcome December, it’s time to kick off the countdown to the most wonderful time of the year. And this year more than ever, there are loads of possibilities to countdown to those cozy days with...
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Replay the frAGILE webinar
Today we hosted our frAGILE: Is NextGen marketing more chemistry than science? webinar with Joeri Van den Bergh. A 1hour live YouTube broadcast on how to speed up your NextGen marketing… In today’s...
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How Stash is disrupting the investment industry
Remember that last app you thought would finally teach you how to invest your money and check off that box in your adulting to do list? Stash was created for people who don’t have a lot of financial...
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How brands are jumping on the Galentine’s Day bandwagon
Although the number of singles is growing every year (one of the key trends of the frAGILE bookzine), with recent figures of Euromonitor projecting that 120 million new single households will be added...
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What is your (brand) religion? Music is my religion [2/3]
The music industry has changed a lot in the past years. As a GenYer, I still remember well the first physical music I bought. I immediately bought two CDs, the Killers’ Sam’s Town and Editors’ The Back...
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The role of extreme indulgence in NextGen’s health craze
We have all heard of the detoxes and cleanses that claim to clean the body by eliminating the harmful toxins. Many celebrities, like Gwyneth Paltrow and her goop detox, are swearing by those diets....
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The quest for experiential fast-fashion: an interview with Tommy Hilfiger
What makes NextGen tick, what do they look for in brands and how has the (fr)agile reality defined these young consumers and the way they shop and interact with (fashion) brands? As part of our...
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The way to the hearts and heads of Gens Z and Y
As published on WARC on July 4, 2018. Younger generations around the world are marketing savvy and have similar expectations towards companies, brands and media, according to an industry figure who...
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What is your (brand) religion? Music is my religion [3/3]
Most of us have a lot of bands and artists they like and even some they really love. I immediately think of my mother’s love for (the music of) Bruce Springsteen and remember my father getting...
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